TerraCycle partnership focuses on pet food packaging

Pet food producer Wellness, Tewksbury, Massachusetts, has partnered with recycler TerraCycle, based in Trenton, New Jersey. to offer a national recycling program for its pet food packaging. The pet food company also claims to be the first U.S.-based pet food brand to offer such a program on a national scale. Wellness makes the TruFood line of dog and cat food.

Through the program, registered “Wellness Pet Food Brigade” members, individuals and organizations can collect the pet food bags in a cardboard box. Collectors then download a UPS prepaid shipping label and drop boxes off at any UPS store or pick-up site.

Wellness is also partnering with TerraCycle Canada to operate a similar program.

Wellness consumers also will earn money for the TruFood packaging they recycle through TerraCycle’s Wellness Pet Food Brigade. For each prepaid shipment of TruFood bags weighing at least two pounds, Wellness Brigade members earn points that can be used for charity gifts or converted to cash and donated to charities of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.

“We’re very excited for our partnership with TerraCycle,” said Chanda Leary-Coutu, Wellness senior manager, marketing communications. “Many of our consumers embrace a green lifestyle, and we’re happy to offer an easy way for them to recycle their pet food packaging.”

Program and registration information is available at www.terracycle.com/wellnesspetfood.

Source: Recycling Today
TerraCycle partnership focuses on pet food packaging
Pet food producer Wellness, Tewksbury, Massachusetts, has partnered with recycler TerraCycle, based in Trenton, New Jersey. to offer a national recycling program for its pet food packaging. The pet food company also claims to be the first U.S.-based pet food brand to offer such a program on a national scale. Wellness makes the TruFood line of dog and cat food. Through the program, registered “Wellness Pet Food Brigade” members, individuals and organizations can collect the pet food bags in a cardboard box. Collectors then download a UPS prepaid shipping label and drop boxes off at any UPS store or pick-up site. Wellness is also partnering with TerraCycle Canada to operate a similar program. Wellness consumers also will earn money for the TruFood packaging they recycle through TerraCycle’s Wellness Pet Food Brigade. For each prepaid shipment of TruFood bags weighing at least two pounds, Wellness Brigade members earn points that can be used for charity gifts or converted to cash and donated to charities of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins. “We’re very excited for our partnership with TerraCycle,” said…