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UniCarriers Americas Corp. appoints new marketing director

UniCarriers Americas Corp. appoints new marketing director
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Jamie Kowalski UniCarriers Americas Corp. (UCA) of Marengo, Illinois, has announced it is expanding its team by hiring Jaimie E. Kowalski as its director of marketing.

In this position, Kowalski is responsible for developing comprehensive marketing plans to help acheve UCA’s key strategic business objectives. She will be responsible for branding, advertising, lead generation, dealer support and digital innovation and growth. Kowalski says her goal is to make UCA known by 100 percent of its target audience through strong brand building, impactful creative campaigns and effective, multichannel outreach.
Prior to joining UCA, Kowalski worked in the retail and finance industries as a marketing director for companies like Sears Holdings Corp. and JPMorgan Chase. She also has advertising agency experience, having worked at Leo Burnett
“UCA is very pleased to welcome Jaimie and her extensive resume in marketing excellence,” says Steve Cianci, vice president of sales and marketing. “Her experience will bring rigor around marketing strategy, planning, execution and measurement to further grow the UCA brand.”
Kowalski earned two bachelor’s degrees in marketing and advertising from Columbia College in Chicago. Next year, she will have completed her executive MBA from Lake Forest Business School of Management (www.lakeforestmba.edu) in Lake Forest, Illinois. 

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Source: Recycling Today
UniCarriers Americas Corp. appoints new marketing director
<![CDATA[UniCarriers Americas Corp. (UCA) of Marengo, Illinois, has announced it is expanding its team by hiring Jaimie E. Kowalski as its director of marketing. In this position, Kowalski is responsible for developing comprehensive marketing plans to help acheve UCA’s key strategic business objectives. She will be responsible for branding, advertising, lead generation, dealer support and digital innovation and growth. Kowalski says her goal is to make UCA known by 100 percent of its target audience through strong brand building, impactful creative campaigns and effective, multichannel outreach. Prior to joining UCA, Kowalski worked in the retail and finance industries as a marketing director for companies like Sears Holdings Corp. and JPMorgan Chase. She also has advertising agency experience, having worked at Leo Burnett.  “UCA is very pleased to welcome Jaimie and her extensive resume in marketing excellence,” says Steve Cianci, vice president of sales and marketing. “Her experience will bring rigor around marketing strategy, planning, execution and measurement to further grow the UCA brand.” Kowalski earned two bachelor’s degrees in marketing and advertising from Columbia College in Chicago. Next year, she will have completed her executive MBA from Lake Forest Business School of Management (www.lakeforestmba.edu) in Lake Forest, Illinois. ]]>

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