Repreve celebrates first NBA-licensed cap
Repreve celebrates first NBA-licensed cap
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New Era Cap Co. Inc., Buffalo, New York, has announced the debut of its National Basketball Association (NBA) cap made with Repreve recycled fiber, featuring the Portland Trail Blazers. The New Era 9Fifty cap will launch exclusively with the Trail Blazers, coinciding with NBA Green Week. The Repreve-based caps will be sold at Rip City Clothing Co. at the Moda Center during Trail Blazers games April 6 and April 8 and retails for $30. Each hat is made using four recycled plastic bottles.
Repreve is a recycled fiber made from plastic bottles created by textile manufacturer Unifi Inc., Greensboro, North Carolina. To ensure products made with Repreve are traceable, transparent and environmentally responsible, Unifi says it uses its proprietary U Trust verification program. U Trust is a third-party certification program that is designed to provide Repreve customers with a high level of transparency. As part of the U Trust program, Unifi uses Fiberprint technology, a tool allowing Unifi to analyze fabrics and products for the Fiberprint signature and certify the level of Repreve content.
“The synergy between Repreve and New Era Cap represents one of incredible quality and performance, along with a commitment to eco-friendliness,” says Mark Maidment, vice president, creative, for New Era Cap. “Not only does New Era Cap value environmental consciousness, but consumers are also increasingly looking for products with a transparent sustainability story. Through its U Trust program, Unifi helps us deliver a trustworthy, environmentally responsible cap.”
“The Trail Blazers’ commitment to sustainability is long-standing and places us among the leaders in all of professional sports, with initiatives ranging from food recovery and energy efficiency, to composting and balancing our water use,” says Christa Stout, Trail Blazers vice president of social responsibility. “Key to that success are committed partners in all of our initiatives who support our focus on impacting kids and families where they live, learn and play. We’re thrilled to join with New Era Cap and Unifi in this cool and authentic partnership.”
“New Era Cap is renowned for its ability to fuse innovative design with performance and quality,” says Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi. “Unifi is proud to be associated with New Era Cap through its officially licensed hats for the Trail Blazers, and we look forward to potential future collaborations.”
Unifi also recently announced its collaboration with seven professional sports teams, including the Trail Blazers. The collaboration involves engaging crowds in messages aimed at environmental responsibility, as well as the launch of the Repreve Ultimate Sports Fan Experience, a sweepstakes series consisting of once-in-a-lifetime experiences with multiple professional sports franchises. In addition, Unifi’s national Repreve #TurnItGreen mobile tour will make stops at the Moda Center before the April 6 and April 8 games. The #TurnItGreen tour includes a custom-designed, interactive trailer that travels the nation to educate the public about the importance of recycling and showcase the Repreve-based products that can be made when fans recycle their plastic bottles.
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Source: Recycling Today
Repreve celebrates first NBA-licensed cap
<![CDATA[New Era Cap Co. Inc., Buffalo, New York, has announced the debut of its National Basketball Association (NBA) cap made with Repreve recycled fiber, featuring the Portland Trail Blazers. The New Era 9Fifty cap will launch exclusively with the Trail Blazers, coinciding with NBA Green Week. The Repreve-based caps will be sold at Rip City Clothing Co. at the Moda Center during Trail Blazers games April 6 and April 8 and retails for $30. Each hat is made using four recycled plastic bottles. Repreve is a recycled fiber made from plastic bottles created by textile manufacturer Unifi Inc., Greensboro, North Carolina. To ensure products made with Repreve are traceable, transparent and environmentally responsible, Unifi says it uses its proprietary U Trust verification program. U Trust is a third-party certification program that is designed to provide Repreve customers with a high level of transparency. As part of the U Trust program, Unifi uses Fiberprint technology, a tool allowing Unifi to analyze fabrics and products for the Fiberprint signature and certify the level of Repreve content. “The synergy between Repreve and New Era Cap represents one of incredible quality and performance, along with a commitment to eco-friendliness,” says Mark Maidment, vice president, creative,…