BACE adds director of sales

Charlotte, North Carolina-based BACE, a manufacturer of balers and compactors for the recycling and waste disposal industries, has added Joe Finnerty as the company’s director of sales for the Southeast and Southwest areas of North America, as well as Mexico and the Caribbean. Finnerty will be responsible for sales and marketing growth, in addition to product exploration and opening up alternative mainstream markets, the company says.

He joins the BACE team from Wastequip, Charlotte, North Carolina, where he served as regional sales manager. Finnerty brings more than 20 years of experience in sales, marketing and technology solutions for various products through the distribution, manufacturing and third-party management sectors throughout North America and has been recognized for his outstanding sales achievements.

“I am very excited to join the BACE team. I have watched their progression as a manufacturer and thrilled to be a part of a growing organization,” Finnerty says.

He continues, “BACE is the fastest growing baler manufacturer in the world and I am excited for the opportunity to contribute and grow our baler and compactor partnerships. My entire career has been spent providing quality equipment and services to a wide array of clients. I have always taken a proactive approach to customer service and enjoy partnering with clients to ensure complete and total satisfaction. Truly looking at our relationship as a partnership in which we both look for viable solutions while being a trusted advisor.”

Gregory Leon, senior vice president of sales and marketing for BACE, adds, “We are fortunate to be able to attract Joe given his accomplishments and we welcome Joe to the BACE family. His expertise and passions will fit nicely within our core values of ‘treating people in which you want to be treated.’ Not only will he bring a refined focus on customer relationships, he will be proactive in his approach to providing solutions in recycling and compaction of various materials. Joe’s innate ability to uncover core issues, resolve situations, and grow our sales/marketing efforts through a proactive approach will solidify BACE as worldwide leader of recycling and waste disposal equipment and services.”

Finnerty is a graduate of Shippensburg University. He resides in Charlotte, North Carolina and says he enjoys sports, traveling and is a wine connoisseur.