ARA adds two industry leaders to executive team

ARA adds two industry leaders to executive team
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The American Rental Association (ARA), Moline, Illinois, has announced the addition of two industry leaders to accelerate its strategic initiatives.

“This past year has driven home the need to address equipment and event rental as two distinct segments with different needs,” Tony Conant, ARA CEO says. “We are hyper-focused on driving value for our members, and that only happens when we create products and services that are specific to their segment needs. To better support the rental industry’s primary segments — equipment and event — two industry leaders have been added to the executive team and will be responsible for increasing member engagement.” 

Josh Nickell, a 20-year rental industry veteran, will join ARA to lead program development and member engagement for the equipment segment of ARA’s membership comprised of construction, industrial and general tool rental. Nickell worked with his grandfather at a Taylor Rental franchise and has run Nickell Rental most recently. He has worked at a national rental company and an equipment rental software provider and has served the industry in a consulting capacity. He has been actively involved in ARA volunteer boards and committees.

To support the event segment and lead member engagement and strategic program development, ARA welcomes James Auerbach to serve as the event segment leader. Auerbach has spent the past 25 years serving in executive roles in the special event, equipment rental, event production and hospitality industries. He most recently served as senior vice president of CE Rental.

“I’m excited to welcome both Josh and James to the executive team. The opportunity to add these industry thought leaders to the association will increase our intellectual horsepower and add additional industry experience to the ARA staff,” Conant adds.

As a result of these hires, ARA says it plans to design and develop segment-specific strategies that will result in programs and services uniquely built for each.

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Source: Recycling Today
ARA adds two industry leaders to executive team
<![CDATA[The American Rental Association (ARA), Moline, Illinois, has announced the addition of two industry leaders to accelerate its strategic initiatives.“This past year has driven home the need to address equipment and event rental as two distinct segments with different needs,” Tony Conant, ARA CEO says. “We are hyper-focused on driving value for our members, and that only happens when we create products and services that are specific to their segment needs. To better support the rental industry’s primary segments — equipment and event — two industry leaders have been added to the executive team and will be responsible for increasing member engagement.”  Josh Nickell, a 20-year rental industry veteran, will join ARA to lead program development and member engagement for the equipment segment of ARA’s membership comprised of construction, industrial and general tool rental. Nickell worked with his grandfather at a Taylor Rental franchise and has run Nickell Rental most recently. He has worked at a national rental company and an equipment rental software provider and has served the industry in a consulting capacity. He has been actively involved in ARA volunteer boards and committees.To support the event segment and lead member engagement and strategic program development, ARA welcomes James…