DS Smith releases Circular Design Metrics

DS Smith releases Circular Design Metrics
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DS Smith, a sustainable packaging producer with U.S. headquarters in Atlanta and global headquarters in London, has embedded its Circular Design Metrics across all its packaging sites to support the transition to a circular economy and help customers achieve environmental, social and governance (ESG) goals. The company says this action advances its commitment “to meeting customer needs as the corporate world embraces ESG and works to set and meet targets that reduce environmental impacts.”

DS Smith reports that a recent KPMG survey of 1,325 chief executives indicated that 58 percent are “seeing increased demands from stakeholders—such as investors, regulators and customers—for increased reporting and transparency on ESG issues.”

To address these ESG demands, DS Smith says it can measure and quantify the sustainability performance of each of its packaging designs across eight key indicators: carbon footprint, design for reuse, supply chain optimization, recyclability, planet safety, material utilization, renewable source and recycled content. The Circular Design Metrics will enable brands and retailers to compare DS Smith’s different design solutions, helping them to reduce waste and pollution and keep materials and products in use for longer, DS Smith states in a news release on the new metrics tracking.

Additionally, the Circular Design Metrics supplies brands and retailers with data that can be shared in their ESG reporting to demonstrate what they are doing to reduce their carbon footprints.

“Many of our customers have ambitious targets to increase the sustainability of their packaging and designing for sustainability is a crucial element in getting closer to a circular economy,” says Brian Romankow, design and innovation manager at DS Smith North America Packaging, Paper and Recycling. “Using our Circular Design Metrics, our customers can easily compare different design solutions and rate their circularity so they can use the solution that best supports their ESG targets. Working together, we can support our customers in their transition to a circular economy to create a better and more sustainable future for generations to come.”

DS Smith released its Circular Design Principles in 2020 in collaboration with the Ellen MacArthur Foundation, and the company says all of its 700 designers have been trained on how to apply the principles to design packaging solutions for the circular economy. In addition, DS Smith says it has a goal to manufacture 100 percent reusable or recyclable packaging by 2023.  

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Source: Recycling Today
DS Smith releases Circular Design Metrics
<![CDATA[DS Smith, a sustainable packaging producer with U.S. headquarters in Atlanta and global headquarters in London, has embedded its Circular Design Metrics across all its packaging sites to support the transition to a circular economy and help customers achieve environmental, social and governance (ESG) goals. The company says this action advances its commitment “to meeting customer needs as the corporate world embraces ESG and works to set and meet targets that reduce environmental impacts.”DS Smith reports that a recent KPMG survey of 1,325 chief executives indicated that 58 percent are “seeing increased demands from stakeholders—such as investors, regulators and customers—for increased reporting and transparency on ESG issues.”To address these ESG demands, DS Smith says it can measure and quantify the sustainability performance of each of its packaging designs across eight key indicators: carbon footprint, design for reuse, supply chain optimization, recyclability, planet safety, material utilization, renewable source and recycled content. The Circular Design Metrics will enable brands and retailers to compare DS Smith’s different design solutions, helping them to reduce waste and pollution and keep materials and products in use for longer, DS Smith states in a news release on the new metrics tracking. Additionally, the Circular Design Metrics supplies…