Subaru of America, Terracycle announce results of recycling initiative

Subaru of America Inc., Camden, New Jersey, and Terracycle, Trenton, New Jersey, have announced they diverted more than 6 million pieces of hard-to-recycle trash from landfills across the country. The automaker says it has expanded its commitment to protecting the environment and will continue its partnership with TerraCycle at its headquarters and retailer locations nationwide throughout the remainder of the year.  

Using TerraCycle Zero Waste Boxes, more than 616 participating Subaru retailers now offer customers and employees a way to recycle store-generated material that is commonly thought of as hard-to-recycle: disposable coffee cups, lids, straws, snack bag wrappers and single-use coffee pods.   

As part of the expanded efforts, more than 48 percent of participating Subaru retailers will open their Zero Waste Boxes to their local communities and allow outside waste to be brought to their storefronts for recycling, and more than 40 percent will recycle hard-to-recycle items from their service lanes, including flexible new car plastic and used cabin air filters.  

“At Subaru, we believe that being a steward of the environment means more than loving the great outdoors, it means making the effort to preserve it for future generations,” says Alan Bethke, senior vice president of marketing for Subaru of America. “Our retailers are helping Subaru of America live our mission to make the world a more sustainable place by keeping hard-to-recycle waste out of landfills. We encourage our community members to check if their local retailer is accepting outside recycling, and if so, responsibly dispose of their hard-to-recycle items.”  

Recycling collection takes place at Subaru retailers throughout the calendar year and once collected, the waste can be transformed into products that benefit local communities, including park benches, picnic tables and playground materials.  

“At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimize human impact on the planet,” says Tom Szaky, TerraCycle’s CEO. “As we continue our partnership with Subaru, we look forward to building on our previous successes and continuing to inspire local communities to take action to preserve the environment for future generations.”