Ineos, Greatview partner to launch sustainable packaging solution

Greatview, an integrated aseptic packaging manufacturer based in Beijing, has partnered with Ineos and UPM Biofuel to launch Greatview Planet. The product is made primarily from FSCTM-certified paperboard and uses natural feedstock from sustainably managed forests and other controlled sources.

“At Greatview we see sustainability as an integral part of our business model and our commitment to developing long-term value for our customers, retailers and consumers,” says Victor Lee, international director of Greatview. “Greatview Planet saves fossil resources and helps to decarbonize the value chain. Greatview Planet is produced in Germany and is [the company’s] first product with its own sustainability position, dedicated to serving international market needs.”

Greatview says the product increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced polymers made from tall oil-based bio-naphtha. The material is fully certified to the Roundtable on Sustainable Biomaterials’ (RSB) Standard 1. Tall oil is a sustainable residue of wood pulp processing.

“The new Ineos product that Greatview uses is made from UPM’s bio-naphtha, converted into a 100 percent bio-attributed polymer using 100 percent renewable wind power,” says Rob Ingram, CEO of Ineos Olefins & Polymers Europe. “This new polymer gives Greatview a competitive edge based on a certified sustainable product range.”

At the Greatview factory in Halle, Germany, the bio-attributed polymer is used for laminating the paper board and producing the aseptic carton pack. The whole value chain for the bio-attributed polymer and Greatview’s production facility in Halle are certified to the RSB sustainability standard (RSB Global) 2. The Halle factory runs with 100 percent green electricity, is equipped with resource-efficient production lines and is certified according to ISO 14001 and ISO 50001, to ensure low environmental impact manufacturing.

The bio-attributed polymer used in the product has the same material property as conventional polymer and guarantees the same high quality and food safety as the Greatview Planet carton packs. The packaging is ready to run on the customer’s filling line without any downtime or additional waste in case of a switch from standard packaging material to Greatview Planet. The product maintains high line efficiency and causes zero extra waste while also ensuring low filling costs and total cost of ownership of the carton filling system.

With Greatview Planet, Greatview doubles its product portfolio. All formats produced in Germany are available in both Planet and standard versions. Greatview says the product is an important step to complement its product portfolio with a sustainable solution.